Individual packages
Choose your starting level.
Seven packages, from a first introduction to a complete launch program. Each level includes everything in the level before it.
Package 1
SEO Discovery
Your introduction to SEO
$186AUD incl. GST
Designed for someone who is completely new to digital marketing and wants to understand what SEO is before deciding whether to pursue it further.
You receive
- Beginner SEO learning guide
- Introduction to Google search
- Introduction to AEO
- Introduction to AI-powered search
- SEO terminology guide
- Beginner keyword research exercise
- On-page SEO checklist
- Website optimisation checklist
- Introduction to backlinks
- Introduction to Google Business Profile
- Practical exercises using a website of your choice
- 30-minute one-to-one introduction session
Start SEO Discovery — $186Package 2
SEO Foundations
Start applying what you learn
$281AUD incl. GST
This package moves beyond theory and introduces practical website research. You select one website to use during the program — your own website, a friend's website with permission, a practice website, or a potential client website you are authorised to review.
Everything in SEO Discovery, plus
- Basic SEO review of one website
- Keyword research exercise
- Competitor identification
- Search-result analysis
- Website title and description review
- Basic content review
- Internal-linking introduction
- Local SEO introduction
- Google Business Profile fundamentals
- Beginner backlink research
- Personal SEO action checklist
- 45-minute one-to-one consultation
Start SEO Foundations — $281Package 3
SEO Practitioner
Learn how an SEO project works
$325AUD incl. GST
This package introduces the basic workflow used when reviewing a website for someone else. Rather than simply learning SEO, you begin learning how SEO can be delivered as a service.
Everything in SEO Foundations, plus
- Structured website audit methodology
- Keyword research worksheet
- Competitor comparison worksheet
- Search-intent fundamentals
- Content-gap introduction
- Basic technical SEO checks
- Website page optimisation exercise
- Internal-linking exercise
- Basic backlink profile review
- Client discovery questionnaire
- SEO recommendation template
- Beginner client report template
- 60-minute individual consultation
Start SEO Practitioner — $325Package 4
Client Ready
Learn how to work with your first client
$381AUD incl. GST
This package focuses on the transition from learning SEO to understanding how a real client project is structured. You continue developing SEO skills while learning the commercial side of freelance digital services.
Everything in SEO Practitioner, plus
- AEO fundamentals
- GEO fundamentals
- AI-search visibility review
- Client consultation framework
- Client discovery process
- How to identify client objectives
- How to explain SEO in simple language
- SEO proposal template
- Scope-of-work template
- Client onboarding checklist
- Basic client agreement guidance
- SEO report template
- Pricing and quoting fundamentals
- Project timeline template
- 60-minute client-readiness consultation
Become Client Ready — $381Package 5
Freelance SEO Starter
Build your first complete service offering
$656AUD incl. GST
This package is for individuals who are serious about beginning to offer SEO and digital optimisation services independently. The focus shifts from individual SEO tasks toward creating a repeatable client service.
Everything in Client Ready, plus
SEO skills
- More detailed website audit methodology
- Keyword mapping
- Competitor-gap analysis
- Search-intent research
- On-page optimisation planning
- Internal-link strategy
- Local SEO fundamentals
- Google Business Profile review
- Basic technical SEO
- Content planning
- Backlink opportunity research
AEO & AI search
- AEO content structure
- FAQ optimisation
- Entity and topic fundamentals
- AI search visibility principles
- GEO introduction
Freelancer resources
- Client discovery template
- SEO proposal template
- Scope-of-work template
- Client onboarding checklist
- SEO report template
- Monthly activity template
- Pricing worksheet
- Service-package worksheet
Support
- Two individual consulting sessions
- Review of one practice or client website
- Feedback on your first SEO proposal
- Feedback on your first client report
Start Freelancing — $656Package 6
SEO Consultant Development
Build practical experience across multiple websites
$1,875AUD incl. GST
This package is designed for someone who already understands the basics and wants more practical experience before operating independently. Instead of concentrating on one website, you can work across up to three websites.
Everything in Freelance SEO Starter, plus
Practical website work — up to 3 websites
- SEO audit
- Keyword research
- Competitor analysis
- Search-intent review
- On-page optimisation plan
- Content recommendations
- Internal-linking recommendations
- AEO review
- Basic AI-search review
- Backlink profile review
- Backlink opportunity research
Content
- Up to 6 SEO content briefs across your projects, to guide articles, service pages or other website content
Backlink development — up to 10 opportunities
- Business directories
- Industry sites
- Resource pages
- Relevant publishers
- Citation opportunities
- Competitor backlink opportunities
Client skills
- Campaign planning
- Project prioritisation
- Managing more than one website
- Presenting SEO recommendations
- Client reporting
- Setting realistic expectations
- Quoting ongoing services
- Handling client questions
Individual support
- Three private consulting sessions
- Review of up to 3 website projects
- Proposal review
- Client-report review
- Campaign troubleshooting
Develop your consulting skills — $1,875Package 7
Independent Digital Consultant
Our complete individual launch package
$2,800AUD incl. GST
This is our most comprehensive standard package for individuals who want to develop a complete SEO, AEO and digital consulting skill set. The focus is practical experience, client delivery and building your own independent digital service. You can work across up to five websites during the program.
What the program covers
SEO & website experience — across up to 5 websites
- Comprehensive SEO assessments
- Keyword research
- Keyword-to-page mapping
- Competitor research
- Search-intent analysis
- Content-gap analysis
- On-page optimisation planning
- Internal-link strategy
- Technical SEO fundamentals
- Crawl and indexation fundamentals
- Local SEO where relevant
- Google Business Profile optimisation
- Website architecture review
AEO & AI search
- Answer Engine Optimisation
- Generative Engine Optimisation
- AI-search visibility
- Question-based content
- Structured information
- Entity signals
- Topic authority
- Schema fundamentals
- Content designed for traditional and AI-powered discovery
Content experience — up to 10 SEO content briefs
- Blog articles
- Service pages
- Location pages
- FAQ content
- Supporting informational content
- Search-intent-focused pages
Backlink & authority experience — up to 20 opportunities
- Link relevance
- Website quality
- Competitor backlinks
- Business citations
- Industry directories
- Publisher opportunities
- Resource-page opportunities
- Local citation opportunities
Client business toolkit
- Client discovery questionnaire
- Website audit framework
- Proposal template
- Scope-of-work template
- Client onboarding checklist
- SEO pricing worksheet
- Service-package planner
- Project timeline template
- SEO reporting template
- Content brief template
- Keyword research worksheet
- Competitor analysis template
Individual consulting
- Four private strategy sessions
- Review of up to five website projects
- Feedback on your client proposal
- Feedback on your SEO reporting
- Campaign troubleshooting
- Guidance preparing for your first clients
Start your digital consulting journey — $2,800All prices are in Australian dollars and include GST. A tax invoice is issued for every enrolment. Every package carries a 14-day money-back guarantee. All packages are delivered electronically — no physical goods are shipped. Terms of sale.